🗂️ NAP Formatter

The NAP Formatter normalises a business name, address, and phone number into consistent formatting suitable for local citations, schema markup, and directory listings. NAP consistency — writing your address the exact same way everywhere it appears online — is a well-documented local-SEO signal, since search engines use those signals to decide which business a given "Acme Plumbing" listing refers to.

How to Use This Tool

Enter your business name, address, and phone number as you have them today. The formatter capitalises the name in title case, standardises common address abbreviations (St → Street, Ave → Avenue, Blvd → Boulevard), and formats the phone number in E.164 form for schema and in a locally-readable form for display. Copy the standardised block into your citation submissions.

SEO Best Practices

Pick one canonical NAP format (usually the exact form on your Google Business Profile) and use it verbatim on your site, in schema, on your Facebook page, and in every directory. Update the same field in all locations together whenever anything changes — a stale phone number in a single old directory can cost you calls. When multiple locations exist, keep each location's NAP consistent within its own listings, and use a distinct schema block per location.

Example

"acme plumbing co, 123 main st, ny, ny 10001, (212) 555-1234" formatted becomes "Acme Plumbing Co, 123 Main Street, New York, NY 10001, +12125551234" (E.164) with a display form of "(212) 555-1234". The two phone forms are handy: schema wants E.164, humans want the readable form.

Common Mistakes to Avoid

Don't mix "Street" and "St" across listings — pick one and stick with it. Don't use different phone numbers (a tracked number vs the real one) in NAP schema and on the visible site; keep NAP citation-consistent and add tracked numbers elsewhere. Don't abbreviate the state randomly; use the official two-letter code.