NAP Consistency Checker
Paste your business Name, Address and Phone as they appear on different listings to catch inconsistencies that hurt local SEO.
Paste your business details exactly as they appear on two different listings to spot mismatches.
Frequently Asked Questions
Is the NAP Consistency Checker really free?
Yes — unlimited use, no signup, no credit card. We built these tools to help you audit sites without paying for a data subscription.
Does this tool store or share the URLs I check?
No. Each check runs live and we don't save your input. We keep a short-lived rate-limit counter (by IP) purely to prevent abuse; it is not linked to your results.
How accurate are the results?
This tool reads live, public data directly from the page or domain you enter — it does not rely on a paid third-party database, so it reflects exactly what is publicly visible right now.
NAP stands for Name, Address, and Phone — the core business details that appear across your website, Google Business Profile, and dozens of directories and citations. Search engines use consistency of this information as a local-ranking and trust signal. Even small differences ("St" vs "Street," different phone formats) can dilute that signal. This tool compares your NAP across two listings to catch inconsistencies.
How to Use This Tool
Paste your business name, address, and phone exactly as they appear on two different places (for example, your website footer and your Google Business Profile), then click Compare NAP.
What This Tool Checks
It compares the two sets of details you paste and flags any field that differs. It normalizes for punctuation and spacing so it catches meaningful differences rather than trivial formatting.
Understanding Your Results
A "differs" flag means the two listings don't match on that field — worth standardizing. Consistent NAP across all your listings reinforces to search engines that they're all about the same real business.
SEO Best Practices
Pick one canonical format for your business name, address, and phone, and use it identically everywhere. Audit your major citations periodically, since directories sometimes alter or auto-format your details.
Example
Comparing your website ("123 Main St, Suite 200") against a directory listing ("123 Main Street") flags the address as differing — a small but worth-fixing inconsistency.
Common Mistakes to Avoid
Don't use different phone numbers (like a tracking number) on different listings without realizing it fragments your NAP signal. Don't ignore minor-looking differences — consistency is the whole point.
Related SEO Guides
Get country and city-targeted backlinks for stronger local SEO signals.