📱 Social Media Image Size Guide

The Social Media Image Size Guide is a quick reference to the current recommended image dimensions for the major social networks — feed posts, stories, reels, cover images, profile pictures, and ad units. Platform specs change often enough that memorising them is a bad use of anyone's time, and using an out-of-date size gets your image cropped or upscaled by the platform. This page collects the current recommendations in one place so you can size a design in a minute without switching apps.

How to Use This Tool

Scroll to the platform you're designing for and copy the size for the specific slot (feed post, story, reel, cover image). The guide lists both the pixel dimensions and the aspect ratio so you can also derive intermediate sizes if you're working from a template.

SEO Best Practices

Design once at the largest recommended size for each platform, then export down. Keep important content (faces, logos, text) within the platform's "safe area" — Instagram Stories, for instance, put UI overlays across the top and bottom that can cover any content in those bands. Export in the format each platform prefers (JPEG for photos, PNG for graphics with sharp edges, MP4 for video) and keep file sizes under the platform's upload limit to avoid re-compression that softens the image.

Example

A landscape hero image intended for both a website hero and a Facebook post header can be designed once at 1920×1080 (16:9). The website uses the full width; Facebook accepts the same file and displays it in-feed at 1200×630 without the awkward crop you'd get from a 1:1 file.

Common Mistakes to Avoid

Don't design once for one platform and reuse everywhere — a portrait Story crops badly on a landscape Twitter card and vice versa. Don't upload huge files hoping the platform will handle them: over-sized uploads get re-compressed on the platform's terms, which usually looks worse than downsizing yourself. Don't assume specs stay the same: recheck the platform's help centre when you're starting a big campaign.